PinnedYour Brand Narrative? Yeah, Nobody CaresYour values, pillars, and identity are not a Brand Narrative—they’re Brand Nonsense.Jun 7, 2024A response icon29Jun 7, 2024A response icon29
PinnedPublished inOperations Research BitThe End of the World on Sale: When Advertising Invades Our Nightmares and Our SkiesFrom sleep to isolated tribes: the next round of crusades comes in the form of an ultimate advertising conquest.Nov 29, 2023Nov 29, 2023
Brands Shouldn’t Apologize for Being EntertainingNot everyone needs to like it, and our job isn’t to babysit the InternetApr 3Apr 3
The Purchase Funnel Is BullshitYour client won’t shut up about it. Your boss puts it in every presentation. It sounds genius at first, doesn’t it?Jan 7A response icon1Jan 7A response icon1
Ink at the Office: From Rebellion to RoutineOnce the mark of rebels and rockstars, tattoos have gone mainstream — even your boss might be hiding a full sleeve under that suit.Jun 5, 2024Jun 5, 2024
Advertisers: How to sell great idea to a difficult client.We’ve all had clients who call themselves brave, but can’t get out of their own shell—because everyone approaches it the wrong way.Jun 3, 2024A response icon1Jun 3, 2024A response icon1
Hey copywriter, what’s your process?Every copywriter works differently, but here’s my method.Mar 18, 2024A response icon1Mar 18, 2024A response icon1
Drugs, CIA-Sponsored Revolts, and Extraterrestrial Lube: The Scandalous Origins of Household BrandsBehind the smiling logos hide stories that would make a secret agent blush.Dec 13, 2023Dec 13, 2023
Will they/them replace him/her? Probably.It was always going to happen, and we should embrace the journey.Dec 12, 2023Dec 12, 2023